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Marketing Specialist

This position will report directly to the Director of Marketing and is responsible for assisting in the development and execution of the overall marketing vision and strategy for CentiMark Corporation’s commercial roofing and commercial flooring divisions. This person will help with the management and execution of all marketing programs, promotions, post promotion analysis and other initiatives. The successful candidate will have a passion for excellence and innovation and be able to develop big ideas while executing the details to help take CentiMark Corporation to the next level.

Responsibilities:

  • Marketing Program Management – Assist in the development, management and execution of various marketing programs, promotions, and initiatives via web sites, email, search, direct mail, print, trade shows and other marketing channels.
  • Strategy Implementation - Execution and measurement of marketing strategies across all marketing channels including marketing automation, digital marketing, video, advertising, social media, and others to drive lead generation.
  • Analysis - Establish benchmarks, monitor and evaluate marketing performance against key performance metrics and targets. Identify trends and insights to optimize spend and performance and help make more informed marketing decisions.
  • Lead Generation – Support the Sales team in lead generation – including both inbound and outbound marketing initiatives.
  • Client Retention/Nurturing – Use marketing automation and CRM to enhance the customer experience in all aspects of the customer lifecycle.
  • Compliance – Ensure that client promotions are in compliance with CentiMark Corporation’s branding requirements for both online and offline marketing materials. Work directly with the client and communicate any changes in a professional and diplomatic manner.
  • Sales Support – Partner with sales to obtain permission from key clients to develop and write client case studies and testimonials.

Requirements:

  • Bachelor’s degree in Marketing/Advertising/Integrated Marketing Communication, or related field required. 
  • Must have 1-3 years directly associated to Marketing. B2B Marketing experience preferred.
  • Must be a critical thinker with the ability to generate creative solutions to complex business challenges.
  • Knowledge and experience in customer acquisition, management, retention, and lifetime value required.
  • Experience in direct/database or customer relationship marketing program development and/or implementation.
  • Strong knowledge and understanding of marketing tools and technologies (web analytics, data reporting/mining, CRM, email, etc).
  • Experience with Salesforce.com, Pardot or similar CRM and marketing automation solutions.
  • Individual must be highly detail-oriented.
  • Strong analytical leadership.
  • Experience in agency and vendor management.
  • Be a proactive self-starter with the ability to work independently or collaboratively with other departments. 
  • Exceptional verbal and written communication skills.
  • Strong organizational skills, being able to manage multiple projects at once.
  • Fluency in Microsoft Office and Google applications (AdWords, Analytics and Drive).
  • Occasional Travel is required.

Benefits:

  • Health Insurance (including medical, dental and vision)
  • Life Insurance
  • Holidays and Vacation
  • 401K savings plan
  • Employee Stock Option Plan (ESOP)

CentiMark Corporation is the leading Commercial and Industrial Roofing Contractor. With over 49 years of construction industry experience, CentiMark was the first roofing contractor rated 5A1 by Dun & Bradstreet. CentiMark Corporation currently has 80+ offices throughout North America.

This position will be located in our Suwannee/John’s Creek, GA office.

For more information, please go to our website -- www.centimark.com


EOE and Drug Free Workplace

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